Guesswork to Growth: 1,173% Traffic Boom for Calgary Law Firm
This Calgary personal injury and criminal defense firm migrated from guesswork outreach to measurable, repeatable web growth. Using an SEO-founded strategy and conversion-driven web revamps, traffic and keyword ranks soared—and generated steady, quality leads.
CLIENT RESULTS
1,173% Website Visits Growth
(Genuine traffic explosion through precise SEO, law directory backlinks, and locality-enhanced local pages)
Monthly Website Visits Grew: 212 → 2,487
(From hardly visible to top of search for Calgary injury and criminal law keywords)
Keyword Ranking Averages Improved: 67.43 → 16.1
(Firm now on page one or two for high-intent legal keywords)
PROJECT SUMMARY
Built to Perform, Optimized for Conversion
We partnered with TC Legal to transform their online prescence into a successful source of new client leads. Our campaign included technical SEO fixes, rebuilt landing pages, content mapping around criminal and injury keywords, and regular off-site backlink building. The result? Exponential increases in organic traffic and a well-positioned legal site in one of Canada’s most saturated markets.
PROJECT FEEDBACK
“Before Lawyer Vantage, marketing felt like a guessing game. Now, we get steady leads and our online presence finally works for us.”
The Problem
No Visibility, No Leads
Prior to Lawyer Vantage, TC Legal had a level online presence and was basically non-existent on Google. Their site wasn’t organized, wasn’t mobile or search-friendly, and drove very little traffic—far less qualified leads. They couldn’t measure performance or gauge return on their marketing spend.
The Solution
SEO + Local Lead Gen Engine
We undertook strong legal SEO efforts with focused practice-area keywords linked to Calgary searches. Site speed, UX, and mobile responsiveness were re-architectured. Pages were rewritten with search intent in mind, and off-page effort created domain trust. The site ranked heavily in keyword rankings within a few months and began generating consistent leads from injury as well as defence inquiries.
Ready to See Results Like This?
Let’s build a growth system for your firm that delivers consistent, qualified leads—month after month.
