112 Leads at Scale: Building a Steady Pipeline for a Legal Placement Firm in NZ
This New Zealand-based legal recruitment firm transitioned from cold outreach and word-of-mouth to a scalable, high-performing lead generation system. With a cost-per-lead under $50 and steady inquiries from both lawyers and law firms, they finally built a growth engine they could rely on.
CLIENT RESULTS
112 Qualified Leads Generated
(Consistent interest from both legal professionals and firms via a high-intent funnel)
$48.48 Cost Per Lead
(Scalable lead volume at an efficient, below-market acquisition rate)
$5,430 Total Campaign Spend
(Budget deployed strategically to drive targeted recruitment conversions)
PROJECT SUMMARY
From Cold Outreach to a Scalable Recruitment Funnel
McLeod Duminy approached us looking for a better way to generate qualified leads—without relying on manual outreach or personal connections. We developed a recruitment-specific funnel with segmented messaging, optimized landing pages, and real-time conversion tracking. The result? A sustainable, inbound lead flow that worked on autopilot.
PROJECT FEEDBACK
“We used to rely on cold outreach and word of mouth — now we get consistent interest from both lawyers and firms. The leads are qualified, the process is smooth, and it finally feels scalable.”
The Problem
Inconsistent Leads, Limited Growth Potential
Before partnering with Lawyer Vantage, McLeod Duminy depended on outbound efforts and word-of-mouth to generate leads. This made growth unpredictable and difficult to scale. They needed a lead generation system that delivered volume, consistency, and relevance—without chasing cold prospects.
The Solution
Targeted Ad Campaigns with Dual-Audience Messaging
We launched a split-targeted campaign speaking directly to both law firms and legal candidates. The funnel included custom ad copy for each audience, simplified lead capture, and mobile-optimized landing pages focused on credibility and clarity. With live performance tracking and qualification filters in place, the system delivered high-quality leads that supported immediate hiring needs and long-term pipeline growth.
Ready to See Results Like This?
Let’s build a growth system for your firm that delivers consistent, qualified leads—month after month.
