GOOGLE BUSINESS PROFILE SETUP + POSTING GUIDE
Local Visibility That Brings in the Right Clients
Your Google Business Profile (GBP) is the foundation for local visibility. It’s often the first impression potential clients see when searching — and it determines whether they call you or your competitor. Here’s how to correctly optimize your GBP to rule the map pack.
Step 1: Setup and Verification
Claim Your Profile: Visit Google Business and verify ownership.
Fill Out Fully: Enter proper business name, hours, phone, website, and appointment link.
Category Optimization: Choose “Criminal Justice Attorney,” “Personal Injury Attorney,” or “Lawyer” as your primary. List secondary services.
Business Description: Write 750 characters to clearly explain your services, location, and value proposition.
Step 2: Add Photos That Build Trust
Exterior & Interior Photos: Assist users in identifying your office.
Team Photos: Lawyer headshots that look professional.
Action Photos: Spontaneous team photos during work (no client faces).
Review Photo Strategy: Request reviewers to include photos wherever possible.
Step 3: Pen Great Weekly Posts
Posting keeps your profile up to date and lets Google know your firm is active.
Post 1: FAQ Post: “Can I beat a DUI charge in Alberta?”
Post 2: Blog Teaser: “New blog: What Happens After a Car Accident Lawsuit?”
Post 3: Promotion: “Free 30-min consultation for injury cases this month.”
Step 4: Review Management
Request Reviews: Automate follow-up after consults.
Direct Link: Create a brief review link and include in emails/texts.
Respond Professionally: Respond to clients without mentioning case details.
Step 5: Monitor Insights & Growth
Call Tracking: Monitor how many calls are coming from GBP.
Photo Views: Track your photo engagement upon posting your photos.
Listing Interactions: Track the spikes after posting or review boosts.
Schedule a monthly review to inspect listing performance.